Craig Sears, Sears Pool Management

Lifeguards are in demand across the country. As a result, many organizations offer free lifeguard training as a recruitment incentive. But does it work? Does it attract more quality applicants? Or does the upfront cost erode organizational profits that could be put to use elsewhere? In this session, we’ll examine the pros and cons of offering free training and help attendees determine what training options might suit their program best.

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